Last Updated on February 17, 2023 by Tabraiz

Whether you’re a new business owner or an expert, digital marketing tools in 2022 can help you make your website more effective. These SEO tools are essential to your business, and many of these are available free on the internet. They allow you to identify SEO problems such as incorrect page URLs, invalid domain names, and optimization opportunities, including page speed, duplicate content, and responsive design. These tools will give you actionable reports and teaching resources.    

In this article, I will show you how to use these free SEO tools to optimize your digital marketing strategy. But which one is right for you? Continue reading to find out the differences between each one.

1. Site-improve

Site-improve is a great way to optimize your website and boost your search engine rankings for free. In addition to identifying page speed issues, this tool will help you optimize your AdWords campaigns. It uses user-centric audits to identify and fix any problems that slow down your website. This tool provides clear explanations and visualizations that can help you improve your website and boost your rankings.

The Site-improve software has automated checks to find errors and inconsistencies and then provides recommendations for improvement. A built-in metric called the Digital Certainty Index (DCI) helps you track the quality of your website. It has been rated as a promising tool on Cuspera, a website optimization tool that collects user data. The data is based on 1147 buyer insights and vendor-provided installation data.

2. Seobility  

Another one of the most popular digital marketing tools in 2022 is Seobility, a free SEO tool that crawls your website like a search engine bot. It provides detailed reports about your website’s performance, including broken links and duplicate content. You can also use Seobility to analyze your site’s header formatting, which impacts search engine rankings. Seobility is available to WordPress users for free. The software also helps you create a content brief.

3. SumoMe

Conversion rate optimization is a critical component of your digital marketing strategy and website’s success. The right tools can help you attract traffic and convert them into paying customers. SumoMe is an excellent tool for collecting email addresses. It provides a variety of options to collect email addresses, including exit-intent popups, scroll boxes, CTA popups, and discount codes. Users can also take advantage of data insights and A/B testing to improve their campaigns.

4. Google Search Console

Google has an optimization tool called Google Search Console that helps website owners improve their rankings and increase conversion rates. It is an excellent tool used by almost every digital marketing agency for optimizing your website for search engines. It can analyze your website’s performance and can help you improve ranking and boost conversions.

Google Search Console is a collection of services that allow website owners to understand how Google views their websites and leverage digital marketing for business growth. In addition to helping website owners analyze crawl errors, it can also help identify keywords and backlinks. The tool is free and requires no trial or account creation.

5. Screaming Frog

Screaming Frog is a free SEO tool that will scan your website and analyze its content. The tool can also check for broken links. The program will find any links on your site that return 404 errors. To fix broken links, you can choose to change the URL, and they provide it as a token of goodwill.

To get started, simply click the “Start” button on the Screaming Frog homepage.

If your website is not getting the desired traffic, it may be time to hire a digital marketing agency to help you. Screaming Frog is free and can be used by anyone with basic SEO knowledge. It provides a list of SEO tasks and can be configured to analyze your website’s performance. It can even run a log file analyzer. This will show you how many bots are running your pages.

6. SEMrush

Semrush is still one of the best digital marketing tools in 2022 that provides data on keywords, related products and ads, and competition. It also includes traffic source and backlink data for any website. If you have a competitive website, Semrush can help you determine which keywords and backlinks are working best for you. This free tool is an essential part of optimizing your website. You can use it to help analyze competitor websites, and it can also help you identify any weaknesses.

7. Ahrefs

Ahrefs is a free website ranking and search engine optimization tool. Using Ahrefs, you can discover which domains are performing well for search phrases you target. Simply scroll to the bottom of the Keyword Explorer and look at the domain rating scores, URLs of the ranking pages, and the number of backlinks pointing to the domain. Ahrefs also allows you to track the performance of your content in real-time and create a custom report for every article you publish.

Ahrefs also has an extensive library of SEO tools. This comprehensive suite of tools will familiarize you with content and digital marketing trends, determine which PPC keywords are best suited for your website, and help you create a backlink strategy. Ahrefs also provides an on-page analysis tool that will identify potential issues on your site. You can also download backlinks to your website and analyze your rankings and traffic.

8. GTMetrix

If you’ve ever wondered how to optimize your website for speed, GTMetrix is a great tool to use. It analyzes your site and displays its performance scores in the form of megabytes, the number of requests made to the web server, and page size. If you’re looking to improve the speed of your website, you should take the time to optimize the site for speed. However, you should also keep in mind that GTMetrix’s scores are below the average.

GTMetrix offers a unique timeline visualization for website speed. It allows you to see all events in a timeline, irrespective of how large or small they are. You can choose the type of timeline you want, including a timeframe, and customize your alerts. The tool also provides four types of graphs based on performance, structure, and web vitals. There are also video-recorded page loads and monitoring alerts.


Although automated tools can’t provide the same insights as humans, digital marketing tools in 2022 can identify problems and make recommendations that will enhance the performance of your site. With these tools, you can improve your website’s performance, improve conversions, and keep your site ahead of the competition.

Author Bio:

Maggie Simmons writes insanely helpful marketing insights. She works as a Marketing Manager at Max Effect Marketing, a leading digital agency located in Denver, Colorado.

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