Search engine optimization (SEO) is the process of getting your website to rank high in search engine results. However, top SEO specialists in Melbourne suggest that it is a broad term that can often be used to describe many other things. To really understand SEO and how it works, you have to understand the foundational pillars of SEO strategy:
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Keyword research is the foundation of SEO because it helps you to determine what people are looking for. Keywords can be used to find out what kinds of content people want, and which words they use to search for it. This information will help you decide which topics are relevant to your business and how best to present those ideas in a way that engages customers.
It’s important not only to look at the volume of searches for each keyword, but also how closely related they are with other keywords, as this will affect competition between them (for example: if two different sites were ranking on page one of Google results pages based on two different keywords, it might be worth choosing one over another).
Technical SEO is a pillar of SEO that you should be aware of and working on if you are not already. Technical SEO encompasses the following:
- A responsive (mobile-friendly) site design
- A fast site speed
- A secure website (with HTTPS)
- Good crawlability (ability for search engines to access all pages)
If the technical elements of your website are handled well, then it will help improve your rankings in the SERPs (search engine results pages). The biggest advantage top SEO specialists in Melbourne said that you have when it comes to technical SEO is that having a good technical foundation can prevent major issues from being discovered by Googlebot or other bots. This can give you an edge over your competitors who might not have these issues resolved.
This is the heart of both search engine optimization and content marketing. It’s that simple. Create unique, valuable, useful and engaging content that resonates with your audience, and you’ll win the race for rankings in Google.
You need to use keywords appropriately in order to get the most out of your content strategy. But don’t stuff them into your writing—that’s a surefire way to get penalized by Google’s algorithm. Instead, focus on long-form content (1,500+ words) with lots of relevant keywords sprinkled throughout it naturally as part of the flow of conversation or story being told by your website’s visitors.
Backlinks are links from other websites pointing to your website. They are an important part of SEO, as they give search engines signals regarding the trustworthiness and popularity of your site. Backlinks also indicate that your site is authoritative, which is why you should always ask yourself if a backlink makes sense for your audience.
User metrics are the foundation of every SEO campaign. User experience, user research, and user testing all come into play as you consider how to provide value for your potential clients.
Therefore, top SEO specialists in Melbourne said that you need a strong understanding of who your customers are and how they behave before you can start making decisions about how to optimize their experience on your website.
Traffic is the lifeblood of your business. The more traffic you get, the more revenue you make. It might sound counterintuitive to think about traffic as a pillars of SEO, but it’s a crucial part of the foundation that supports all other pillars: if you don’t have any traffic, then none of your other efforts will matter.
Traffic can be broken down into 2 main categories: organic and paid. Organic traffic means that users have come to your site because they were searching for something relevant to what you do (i.e., they found you through search engines). Paid traffic means that someone has clicked on an ad or sponsored post on social media and ended up at your site (i.e., they found themselves there through advertisements).
A successful SEO strategy requires a commitment to continuous improvement. It is important for marketers to stay on top of the latest developments in the industry, as well as new opportunities for growth.