Over the last few years, we’ve seen significant changes and technological advancements in the Real Estate sector, which has also led to its growth. The buyers don’t have to visit the location anymore since most of the information about the property is available online, which works well for them to make a decision. Real estate companies are now taking the help of digital enhancement of photos. And real estate photography has become a key factor for getting buyers’ interest.
Hence, if you are planning to grow your real estate business, you must start listing your property online with professionally shot images that are digitally enhanced and attract the buyer at the first glimpse.
Interesting facts about Real Estate Photography that you didn’t know:
If you haven’t already hired a professional photographer to shoot your listings, you should really think about doing so. Check out these six real estate photography facts you need to know.
1. Buyers Spend More Time Looking at Photos than Reading a Listing
According to an article published by the Wall Street Journal, buyers spend more time looking at the photos when they are going through online Real Estate listings. This means that instead of getting the description or the title better, your listing should have eye-catching images that attract the buyer so he can call you for more information about the property and eventually convert it into a deal.
2. Fewer than One in Four Real Estate Listings Have High-Quality Photos.
As the title suggests, we saw that fewer than one in four Real Estate listings use high-quality professionally shot images for their property, and the rest rely on photos that they’ve shot themselves. Therefore, the businesses that use higher quality real estate photos get the edge over the market and generate more sales than the others.
3. Fewer Agents Use Professional Photographers Than You May Think
Visuals play a significant part when you want to get a higher asking price on your property. You’ll be surprised to know that very few agents use professional real estate photographers for their listings. This gives an edge to the people who use professional photos. When buyers go through listings, they are automatically attracted to the image that looks good between all the mediocre pictures.
Real estate agents can always outsource the work for photography and image enhancement when they want to save time and money. Hiring a photographer is a long process, and it costs a lot, and hence outsourcing does the same job for a comparatively lower price.
4. Quick Results
It is a known fact that outsourcing your photographs helps you get quicker results than photos that your in-house photographers shoot. Since most outsourcing companies promise a fixed time and have multiple professionals working on your images, the work gets done faster, and you don’t have to wait much for the results.
5. Better Performance in the Market
Since photos are the key factor that makes your listing stand out, having professionally shot photos gives you a better edge on the market, and getting sales becomes an easy job. Hence it is recommended that you switch to professional photos if you aim to get a better performance in the market.
6. Increased Property Value
Professional photos on websites and listings allow Real Estate businesses to ask for more than 47% of the value of their original price. When their property also looks the same as shown in the images, many buyers pay more. Therefore, if you aim to increase property value, switching to professionally shot photos would be an ideal choice.
Professionally shot photos play a huge role in your real estate listing, and as seen in the above facts, using them in the right way can quickly help you drive some sales. Hence, it is recommended that you switch to professional photographs for your property today.