Last Updated on April 17, 2024 by Jawad Ali
Online events, meetings, webinars, conferences, and live streamings have become more common than ever. Earlier it was the adversity that made us switch to the online format of hosting events now it is nothing but the fact that they are so convenient and easy to host.
Since online events have become so popular, every organization has entered the virtual sphere.
Talking of online events, everybody knows that you need to have a strategy, an event hosting platform, etc. But, one thing that almost everybody fails to realize is promoting the event is also a key factor that would decide how popular the event becomes.
In fact, promotions are the only thing that would attract an audience to your event. Hence, it goes without saying that promoting the event is extremely important.
This blog is all about promotions; here, we will discuss some of the most popular techniques you can use to promote your webinar. So, without any ado, let’s start with the blog.
- Begin as Soon as You Schedule Your Webinar:
One thing you should always keep in mind is that you cannot promote your webinar just in a day and expect your audience to show up. It is a gradual process that involves several elements, persuasion, and a well-planned strategy. Also, there is no particular time when you should begin with your promotions. Start as soon as you schedule your webinar. Keep the pace slow at first, and then move ahead gradually. As soon as you have decided on the date for your webinar, drop in a hint to your audience, and move ahead subtly.
- Use Social Media Effectively:
The next technique involves using social media to its maximum potential. We all know how impactful social media is and what kind of power it holds when it comes to expanding your reach and influencing people. You should also use social media platforms to promote your webinar. You can create a page for the webinar, or you can also use your brand’s social media presence. However, it only depends on the scale of your webinar.
Keep your audience updated with your webinar’s updates; you can get creatives and videos designed. Also, you can drop trailers about your webinar, which will include announcements and highlights from previous editions.
However, while you use social media to create a buzz among your audience, also make sure that you don’t end up overdoing anything.
- Build Your Online Army:
Another effective way to promote your webinar is by getting more people on board. Since the world of social media is vast, there are many ways you can make use of it. You can create your own social media army. We are sure you have some loyal customers and a follower base; you can have them on board and ask them to promote the webinar in their circle. You can offer them incentives and other offers also. It will motivate them to do their best, and it will help you promote your webinar more effectively.
- Use Email Marketing:
Moving on the next technique that you should make use of in promoting your webinar is email marketing. Email marketing is one of the most effective and sought-after marketing tools. It is the reason almost all marketers around the world rely on email marketing to promote their events or products. Send regular emails and newsletters to your audience base, and spread the word about your upcoming webinar. However, refrain from spamming their inboxes. It can irritate people, and they might end up unsubscribing to your emails.
- Collaborate With Influencers and Celebrities:
Another popular and impactful technique that you can use is collaborating with influencers and celebrities. Reach out to some influencers with a decent amount of followers on their social media platforms. Collaborate with them and ask them to promote your webinar on their social media. It goes without saying that it will reach more people at once, and people will end up registering for your webinar. Collaborating with influencers and celebrities is indeed the most popular way to expand the reach of your webinar. Not only this but having a popular name associated with your webinar will expand the reach of your brand exponentially. This technique will help you in the long run.
- Use Paid Ads:
The next technique you can use to spread the word about your webinar is paid advertising. You can run paid ads on Google; This particular technique guarantees you sure shot success. You can attract significantly more registrants to your webinar with this technique. However, it is advisable to use this technique if you don’t have any budget constraints. Since this technique is more expensive than regular promotional techniques, it is advisable to make use of it only if you are hosting your webinar on a large scale.
- Be Consistent:
Last but not least, be consistent. As we have already mentioned earlier, promotions and marketing isn’t a task that gets completed in a day or two. It is something that you need to put effort into, and its result will only be visible among the number of people who have registered for your webinar. Promoting your webinar for two and asking just a few people to attend your webinar won’t give you fruitful results. Neither it is called promotion. Hence, whatever technique you are following to promote your webinar, make sure you stay consistent. We all know how big of a difference consistency can make.
Also, even though there is no particular time that you should start your webinar promotions, it is advisable to start neither too early nor too late. The most common duration is 45 days; hence, begin your webinar promotions 45 days early.
It goes without saying that promotion is one factor that would decide if your event is a success or not. And it is for all the correct reasons. If your event fails to reach a certain number of people, would you even consider it successful? Not only this, no matter how well you have planned your webinar or which webinar platform you are using, it all comes down to the number of people who attend your event at last. Hence, leave no stone unturned when it comes to the promotions of your webinars.
