Last Updated on February 16, 2023 by Tabraiz
Without effective communication, your church cannot thrive.
Informing members about events, announcements, and ways to get engaged will boost church membership and attendance. If you don’t accomplish your goals, leaders will be disappointed, participation will drop, and progress will halt.
Thankfully, most churches have accepted this reality and have moved away from using bulletins in favor of communicating solely through email and social media. While email and phone calls are both useful, texting is the most reliable mode of communication in a church.
What gives us such confidence in this? We’ve assisted thousands of churches in texting their congregations over the last decade. The number of volunteers increased by 100%, 833 new people joined the church, and the service now has over 7,000 users.
You can do the following with text messages:
- Inform people about upcoming sermons and events.
- Accept and respond to member inquiries.
- Get rid of paper forms and instead collect information such as emails and phone numbers digitally.
- Engage the congregation in deciding what to preach on next.
- Create separate lists for different types of members, such as students and volunteers.
Your members are busy people who rely on you to send them information in a way that allows them to stay informed while also compelling them to act right away. As a result, we’ll talk about how to set up a practical and efficient text-based church communication system for you and your congregation.
So, why would a church want to build its entire communication system around texting?
Texting capabilities were rated as very important or very important by 80% of respondents when selecting a company. Numerous additional studies support the findings of this one survey, which show that texting is the preferred mode of communication.
This is why the average text response time is 90 seconds and 99% of texts are opened. Reaction times are rewarded for faster contact.
All of these factors make it critical for the church to implement an SMS-based communication strategy with members and the community. However, the primary reason that texting and churches get along so well is that it is a very private form of communication.
Close friends and family have traditionally texted. Thus, a member’s religious institution should be treated like family and friends.
Developing a Church Communication Network Based on Text
The four steps for establishing a text-based church communication system are outlined below.
1. Select a platform that supports both one-on-one and mass texting
To communicate with your church’s congregation, you’ll want to use a platform that allows you to text multiple people at once. Sending daily or weekly devotions, worship lines, or event reminders is an excellent way to get people excited about and ready for your big event. For ideas, here are seven church bulletin examples you can send to your congregation.
One of the most important skills is “one-to-many” communication. Healthy churches, on the other hand, thrive because of genuine relationships. That means you’ll need a way to have private conversations with each individual member. You should ideally have a church text messaging service in place that allows you to quickly and easily respond to members’ texts as they arrive.
2. Make Public the Church’s Most Recent Form of Intercommunion
A variety of strategies, including spreading the word about your new communication platform, can be used to grow your church’s contact list. For example, you could organize a Text-to-Join campaign to collect vital information from your members, such as phone numbers and email addresses.
Simply create a keyword, create a confirmation text, and promote that keyword to your target market. Members subscribe to your text messages by texting a keyword to your phone number.
You can now reach out to your target audience via email and text messages. (Try it out by texting the word “CHURCH” to 94090.) Then you can use that term in your sermons, church posters, and online and social media marketing.
Posting your phone number on the church’s website and inviting people to text you is another way to promote your new church’s communication system.
- Bringing in a list of contacts with prior written permission
- Using a Robotalker web form to improve your website
4. Issue the First Church Announcement
Now that you’ve defined a keyword or imported a list, you can send your first SMS campaign, text alert, event reminder, or whatever else your heart desires. You can send the text immediately or schedule it to be delivered at a later time. This video demonstrates how in less than 90 seconds.
You can also use the Robotalker inbox to respond to texts sent to you by members of your congregation. This is how it works:
Experiences of Churches with Cutting-Edge Technology
SMS is the primary mode of communication for hundreds of denominations. By reading their success stories, you can see how other congregations have adapted our church model!