Last Updated on December 19, 2022 by ghiselle rousso
Your website is where your business resides. In the era of technology and increased communication, if you lead your business without a website, you are indeed not showing in the direction of success. Websites are an essential tool for every business because they serve as proof of credibility. Websites are the way to bring in leads and make your presence visible all over, from a clothing business to a handicrafts business. However, with complex interfaces and shady fonts, you have altered the purpose of websites. Because who likes waiting for your site to load or coming across conventional designs and outdated interfaces? No one!
Having a website is a crucial need that can’t be overlooked. But it isn’t enough. Videos are a captivating way of communicating, and adding them to the homepage will serve the proper purpose of attracting an audience and reducing the bounce rate from your website. Your audience seeks creativity and eventually looks for ways to satisfy their attention and be worthy of their time. Thus, homepage animated marketing videos are the right way to do it. It adds a sense of emotion and credibility for your viewers and makes their decision-making easier.
Why Add Homepage Animated Videos?
The importance of videos and their need cannot be overstated. The catchy designs, smooth transitions, and captivating outlook make it possible to include all necessary elements on the website. You might have spent a lot of time writing the best possible text that engages your audiences. However, a short video can serve the same purpose with double the efficiency. Thus, understanding the benefits of what is to come is critical for delving deeper into what is to come.
- Stronger presence
The increased competition has led to the need for a presence that steals the attention in a blink. Thus, you need more than static images for it. You make your brand one-of-a-kind and have a distinct presence all over, and videos help you make that presence more robust and valuable to the viewers. Animated videos can depict your company culture, brand, and values in a modern and creative manner, making your presence worthy of all.
- Videos and SEO
Business competition is now won with knowledge of the best SEO practices. From animated marketing to homepage videos, you need to cater to SEO first. Google loves videos, which eventually means that having one on your website will increase the likelihood of your ranking at the top of search engines. It will keep your audience on your website and increase traffic.
- Catches the attention
Though static images are visually appealing to all, when motion and movements cross the eye, they are likely to catch your attention within seconds. Your audience needs to get all the essential information, but being boring is different from what we meant. Keeping the balance of entertainment and information with videos is the right way to catch the eye and preserve the prospective customers for your business to grow and expand.
- Increased credibility
People and their trust issues are now more than just their personal lives. People look for a safe and dependable option even when making a small investment, which is right and wise. Thus, to cater to this aspect, videos play their role effectively. Your engaging homepage video will keep your audience connected with you, whether it’s a live-streaming session or activities in which they can participate. Incorporating all the elements will help people easily rely on you for the best possible services.
- Expand your reach
Starting a business and creating a website will not result in the expected profit or growth. But reaching around every corner will make your presence known to people, who will eventually become your potential clients. Thus, expanding the reach is the goal, and videos are the proper means of achieving it. From SEO practices to simply sharing videos across platforms, you can control your space and target your audience with a few taps, ensuring your growth.
- conveying messages clearly
A few seconds of video can sometimes accomplish what an entire page of your write-up cannot. As a result, videos are scrutinized to ensure you convey to your audience what you have in store. Eventually, there couldn’t be a better choice for you than video.
IN THE END
In conclusion, there must be no second thoughts about adding video to your homepage. Saying no to the right strategy is a mistake that should not be made. There is nothing to lose and so much to gain. So, add the captivating video to your homepage and let it work for you.