Last Updated on December 19, 2022 by ghiselle rousso

Most businesses struggle with driver retention. Especially those who rely solely on the spot market. 

Driver retention is the most important KPI for a trucking industry and there are few strategies that can help to increase retention rate.

Set Clear, Realistic Expectations
Carrier companies often onboard company drivers or owner operators by over promising. I know it’s a sales tactic, but it’s a LIE. Truck driver may come to work with you for”Guaranteed $10k/week” promise, but you’re going to lose them very quickly.

-Make them feel part of the team
Let’s face it, without the truck drivers, the whole industry will fall apart. If you seek their input on your new policies and have weekly or monthly meetings with them, they will think twice before leaving.

  • Appreciate drivers and celebrate their victories
    Drivers on the road are distant from their families and must be appreciated for the work they do. Recognizing successful drivers, whether in weekly team meetings, on a leader board, or on your management team is an easy way to show that you care.
  • Safety & Better equipment
    Drivers need better equipment and adequate safety education. In case of breakdown, the company should reserve a hotel room for them and try to help them repair the truck. Investing in quality equipment is one of the best ways to retain drivers by investing directly in their health and safety. Bad seats, lack of cabin space or other unreliable equipment can all be nightmarish on the road.